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Investor Day at Hasbro HQ: “Magic Has Doubled Since 2008” says Hasbro CMO

Source- ICv2, Hasbro Corporate

 

by Adam Willson

 

Hasbro Chief Marketing Officer, John Frascotti, addressed investors at the annual Investor Day at Hasbro HQ in Rhode Island, announcing that the Magic: The Gathering brand has doubled in volume since 2008 (Hasbro purchased Wizards of the Coast in 1999), and the brand is still trending up.  Frascotti went on to say that the player base has grown by 80% since 2008, and that individual spending by players has increased by 16%.  Now before you say, “Sure, because the price of singles is skyrocketing…”, remember, Hasbro and its investors don’t care about the secondary market.  They care about Hasbro products.  The spending on Magic: The Gathering sealed products is what’s represented by these numbers.  The jump likely represents a few things, including increased support and marketing for Prerelease/Release Celebrations, increased visibility of the brand due to Duels of the Planeswalkers and the popularity of Magic: The Gathering Online, and products like Event Decks, Duel Decks, and Commander Decks. Continue reading Investor Day at Hasbro HQ: “Magic Has Doubled Since 2008” says Hasbro CMO